Lew Willig CD/AD
This campaign was a response to CEO Sam Paulmisano's vision to infuse industries, services and governments with digital intelligence to make the world run smarter. The platform– a tagline, an ad campaign, a social media program, thought leadership op-eds, employee motivational program and overall rebranding effort– has generated 4,000 new client engagements for a total of $3B in new revenue for IBM.
Complex IT subjects presented through abstract illustrations. This work helped establish the graphic look of the Smarter Planet campaign and across all of IBM.